Contextual awareness: the future of web design?

Contextual awareness: the future of web design?

Most websites are responsive. It’s become the norm for a website’s layout to change based on the size of the screen it’s being viewed on. As a result, the same web page may look very different when viewed on a mobile phone instead of a desktop.

Responsive design is a form of contextual awareness, where the design adapts to improve the user experience. As the user experience is becoming increasingly important for how well a website ranks in search engines and how well customers convert, you might want to consider how you can use contextual awareness within your WordPress website.

The future of web development and design

Contextual awareness is the next stage of innovative web design. It is formatted to display certain information based on environmental data, such as the day of the week, time of day, or the weather.

For example, if you owned a clothing brand, you could advertise t-shirts on a hot day and woolen jumpers on a cold day. This creates a personalized approach that enhances the user experience and displays products relevant to their immediate needs.

You could create an element that does precisely this through JavaScript. You can find the weather data for the user’s location by accessing the device’s built-in GPS coordinates and using the Forecast API.

Contextual awareness

Another example of contextual awareness is through apps like Foursquare, which displays different information depending on the user’s location. If you open the app to check out a restaurant and you’re roughly a mile away, it will give you the opening hours and a restaurant menu; however, if you are more than 500 miles away, it will show you how to make a reservation.

A website’s front end has nearly limitless potential for contextual awareness to improve engagement and user experience. As your potential clients are bombarded with stagnant content daily, yours will stand out if it’s tailored specifically to their needs and circumstances at a particular point in time.
Creating a contextually aware website can take your business to the next level and produce more valuable experiences with a greater impact. The potential for this is huge, and we expect to see much more of it in the future.

Of course, relevant content is just one aspect of creating a website that converts. Your customers need to be able to find you first and will also want reassurance that you are doing everything you can to protect their sensitive data.

Here at WP tech support, our team of highly experienced developers will take care of the security aspect of your WordPress site and make sure you stay visible to search engines. Get ongoing WordPress support and maintenance with our WordPress maintenance plans. They’re simple to sign up for single or multiple sites, and there are no long-term contracts. Plus, if you’re not 100% happy with our service, then we will refund your monthly plan payment.

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