Contextual awareness: the future of web design?

Most websites are responsive. It’s become the norm to see a website’s layout change based on the size of the screen it’s being viewed on. As a result, the same web page may look very different when viewed on a mobile phone as opposed to a desktop.

Responsive design is a primitive form of contextual awareness – where the design adapts to improve the user experience. As the user experience is becoming increasingly important when it comes to how well a website ranks in search engines and how well customers convert, you might want to consider how you can use contextual awareness within your WordPress website.

The future of web development and design

Contextual awareness is the next stage of innovative web design. It is formatted to display certain information based on environmental data, such as the day of the week, time of day or the weather.

For example, if you owned a clothing brand, you could advertise t-shirts on a hot day and woollen jumpers on a cold day. This creates a personalised approach that enhances the user experience and displays products relevant to their immediate needs.

Through JavaScript, you could create an element that does exactly this. You can find the weather data for the user’s location by simply accessing the device’s built-in GPS coordinates and using the Forecast API.

Another example of contextual awareness being used is through apps, such as Foursquare, where it displays different information depending on the user’s location. If you open the app to check out a restaurant and you’re roughly a mile away, it will give you the opening hours and a menu to the restaurant however, if you are more like 500 miles away, it would show you how to make a reservation instead.

There is near limitless potential for contextual awareness in a website’s front-end to improve engagement and user experience. As your potential clients are bombarded with stagnant content on a daily basis, yours will stand out if it’s tailored specifically to their needs and circumstances at a particular point in time.
Creating a contextual aware website can take your business to the next level and produce more valuable experiences with a greater impact. The potential for this is huge and something we expect to see much more of in the future.

Of course, relevant content is just one aspect of creating a website that converts. Your customers need to be able to find you first and will also want reassurance that you are doing everything you can to protect their sensitive data.

Here at WP tech support, our team of highly experienced developers will take care of the security aspect of your WordPress site as well as making sure you stay visible to search engines. Get ongoing WordPress support and maintenance with our great value plans. They’re simple to sign up for single or multiple sites and there are no long- term contracts. Plus if you’re not 100% happy with our service then we will refund your monthly plan payment.

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