The rise of Cybersecurity, Big Data, Artificial Intelligence (AI), Cloud, Mobile, Internet of Things, Virtual and Augmented Reality, Blockchain and Robotic Process Automation will fundamentally change business in ways we cannot yet know.

Of all the emerging technologies listed, AI is causing perhaps the biggest stir at present.

AI deals with the development of complex computer systems to aid humans in repetitive tasks – such as answering common queries, automating processes or generating content.

WordPress and AI is an exciting area to explore as part of your marketing and business development strategy.

WordPress and AI: content creation

Whether it’s writing content or creating complex SEO algorithms, WordPress and AI can be used to enhance your website in a number of ways.

For example, when it comes to maintaining a WordPress blog, tools like Grammarly or Hemingway App can free up mental effort by checking the grammar, syntax and readability of your content. Without having to spend valuable time on these areas, you can convert the saved energy into producing content that your target audience wants to read.

Artificial Intelligence can also use the information and statistics your blog generates and turn them into an audience list that can be segmented by age, gender, ethnicity or time zone. These insights will help you create more effective blogs.

WordPress and AI: SEO

Every website owner knows that SEO is unavoidable to gain traction. No matter how much emphasis is placed on SEO, it can destroy great content if not carried out properly.

Stuffing keywords and complex sentences to optimise a blog might help boost your blog’s organic rating, but reader numbers will suffer as a result.

AI tools can be used to scan written text to see where natural optimisation can take place. Just like checking grammar and syntax, optimisation takes time and can impair the creativity of the writer.

Unhindered content creation and a high organic SEO rating are a combination that can be achieved easier with the help of AI.

WordPress and AI: customer service

Attracting customers with great content and a well-thought out SEO strategy is just the tip of the iceberg. How you serve those customers will never stop being important.

Meeting customer needs online is essential to maintain a relationship with the ‘always on’ generation, who want 24/7 access to their information from anywhere in the world, on any device.

WordPress and AI has provided a breakthrough in customer service thanks to the implementation of tools like chatbots. Many WordPress websites have chatbots to enhance their customer service and provide the opportunity to be available to answer queries 24/7.

With the AI able to understand basic verbal or written commands, it can recognize a request, improve the service quality and help the customer reach their end goal much faster.

WordPress and AI: personalisation

Most customers expect a personalised service online where they can be accommodated individually.

With the help of Artificial Intelligence, every business owner can create a personalised experience for their customers so that they feel more valued. A happy and valued audience is more likely to share your content and become a brand ambassador in the future.

AI tools allow you to harness the information given to them to create a custom experience for everyone, such as Amazon’s ‘frequently bought together’ and ASOS ‘shop the look’ features.

Artificial Intelligence tools have given us even more precise recommendations, efficient mailing lists and many other things to assist business owners to enhance their offering. It is a great ally in your WordPress website endeavours when it comes to writing better content, generating a better organic ranking, and providing better customer service and personalisation.

AI has changed everything, and it has so much more to offer, but before you get caught up in experimenting with the latest tools, it’s important to make sure you’ve covered the basics first.

A secure, fast and easy to navigate website is essential when it comes to meeting customer expectations. WP Tech Support have developed a premium quality support and maintenance service that can put you ahead of 70% of WordPress websites when it comes to performance and security. Take a look at our monthly payment plans to see how we can enhance your website in 2019 and beyond.