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The rise of Cybersecurity, Big Data, Artificial Intelligence (AI), Cloud, Mobile, the Internet of Things, Virtual and Augmented Reality, Blockchain, and Robotic Process Automation will fundamentally change business in ways we do not yet know.
AI is perhaps the biggest stir among all the emerging technologies listed.
AI involves developing complex computer systems that aid humans in repetitive tasks, such as answering common queries, automating processes, or generating content.
WordPress and AI are exciting areas for your marketing and business development strategy.
WordPress and AI: content creation
Whether it’s writing content or creating complex SEO algorithms, WordPress and AI can enhance your website in several ways.
For example, when maintaining a WordPress blog, tools like Grammarly or the Hemingway App can free up mental effort by checking your content’s grammar, syntax, and readability. Without spending valuable time on these areas, you can convert the saved energy into producing content your target audience wants to read.
Artificial Intelligence can also use the information and statistics your blog generates and turn them into an audience list that can be segmented by age, gender, ethnicity, or time zone. These insights will help you create more effective blogs.
WordPress and AI: SEO
Every website owner knows that SEO is unavoidable in gaining traction. No matter how much emphasis is placed on SEO, it can destroy great content if not carried out properly.
Stuffing keywords and complex sentences to optimize a blog might help boost your blog’s organic rating, but reader numbers will suffer.
AI tools can scan written text to see where natural optimization can occur. Just like checking grammar and syntax, optimization takes time and can impair the writer’s creativity.
AI can help achieve unhindered content creation and a high organic SEO rating more easily.
WordPress and AI: customer service
Attracting customers with great content and a well-thought-out SEO strategy is just the tip of the iceberg. How you serve those customers will never stop being important.
Meeting customer needs online is essential to maintain a relationship with the ‘always on’ generation, who want 24/7 access to their information anywhere in the world, on any device.
WordPress and AI have provided a breakthrough in customer service thanks to implementing tools like chatbots. Many WordPress websites have chatbots to enhance their customer service and provide the opportunity to be available to answer queries 24/7.
With the AI able to understand basic verbal or written commands, it can recognize a request, improve the service quality, and help the customer reach their end goal much faster.
WordPress and AI: personalization
Most customers expect a personalized service online where they can be accommodated individually.
With the help of Artificial Intelligence, every business owner can create a personalized experience for their customers so that they feel more valued. A happy and valued audience is more likely to share your content and become a brand ambassador in the future.
AI tools allow you to harness their information to create a custom experience for everyone, such as Amazon’s ‘frequently bought together’ and ASOS’s ‘Shop the Look’ features.
Artificial Intelligence tools have given us even more precise recommendations, efficient mailing lists, and many other things to assist business owners in enhancing their offerings. They are a great ally in your WordPress website endeavors in writing better content, generating a better organic ranking, and providing better customer service and personalization.
AI has changed everything, and it has so much more to offer, but before you get caught up in experimenting with the latest tools, it’s important to ensure you’ve covered the basics first.
A secure, fast and easy to navigate website is essential when it comes to meeting customer expectations. WP Tech Support have developed a premium quality support and maintenance service that can put you ahead of 70% of WordPress websites when it comes to performance and security. Take a look at our monthly WordPress Maintenance Plans to see how we can enhance your website in 2019 and beyond.