How WordPress traffic and engagement are affecting your Google ranking
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How WordPress traffic and engagement are affecting your Google ranking

Like other technological aspects of today’s society, the internet is changing and developing rapidly. When it comes to your website’s Google ranking, Search Engine Optimization (SEO) techniques alone are no longer as crucial as they once were.

Google’s search engine algorithms consider over 200 factors to effectively provide users with the websites that best provide relevant and useful information. The algorithms are moving from an SEO-based approach to one based upon past user experience, in other words, the traffic and engagement the website receives.

Although SEO techniques are still relevant, the average length of time visitors spend on a website and how user-friendly it is have become increasingly important. Keywords no longer determine where you rank. Instead, Google has started to move away from a keyword-based ranking model and is using more of a user-based approach to ranking websites. A website that is easy to navigate and provides a seamless user experience will not only increase engagement levels but is now vital to succeeding online.

User Engagement

A page with low traffic and user engagement will eventually stop being considered in the rankings. It will move its way down into the Internet landfill. Instead of relying on static features such as title tags and meta descriptions to determine where a site ranks, Google will analyze how users interact with the website.

Traffic and engagement have become essential to your website’s success. However, social media has never been as influential or important to a business as it is now, especially one that relies heavily on online conversions. Google considers whether or not your website is being visited constantly through specific social media channels. Now is the time to create strong accounts if you haven’t done so already.

The population of social media platforms like Facebook, Instagram, and Twitter continues to grow, making it a valuable tool for businesses to take advantage of. You don’t need to master every single platform. Please focus on the ones your target audience is more likely to use and do well.

Social Media

Social media allows thousands of people to view your website or a link to it in just moments through shareable articles, webinars, and video content. Ensuring your website is consistently updated with interesting and relevant information will increase its engagement, which in turn will allow you to position closer to the top of a Google search.

For your WordPress website to succeed, you need an engaging, user-friendly website with a strong content marketing strategy to drive consistent, high-quality traffic. The last thing you want to do is put all your efforts into a high-quality website that can’t gain enough traffic or engagement to be listed at the top of search engine rankings.

Aside from creating engaging content and sharing it on social media platforms, you can do several other things to boost the traffic and engagement your site receives, such as improving the speed at which your pages load and keeping your plugins up to date.

At WP Tech Support, we can help improve your website’s performance to aid better engagement to lead to increased traffic. Our great value monthly plans range from just $55 per month, and we will refund you if you’re not 100% happy with our service.

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