Much like other technological aspects of today’s society, the internet is changing and developing at a rapid pace. When it comes to the Google ranking of your website, Search Engine Optimisation (SEO) techniques alone are no longer as crucial as they once were in ensuring a spot higher up the list.

Google’s search engine algorithms have over 200 factors which they take into consideration in order to effectively provide their user with the websites that best provide relevant and useful information. The algorithms are moving from an SEO-based approach to one based upon past user experience. In other words, the traffic and engagement the website receives.

Although SEO techniques are still relevant, the average length of time visitors spend on a website and how user-friendly it is have become increasingly important. Keywords no longer determine where you rank. Instead Google has started to move away from a keyword-based ranking model and are using more of a user-based approach to ranking websites. A website that is easy to navigate and provide a seamless user experience will not only increase engagement levels, but is now vital in order to succeed online.

User Engagement

A page that has low traffic and low user engagement will eventually stop being considered in the rankings. It will move its way down into the Internet landfill. Instead of relying on static features such as title tags, and meta descriptions to determine where a site ranks, Google will analyse the way users interact with the website.

Traffic and engagement have become essential to the success of your website. However social media has never been as influential or important to a business as it is now. Especially one which relies heavily on online conversions. Google takes into account whether or not your website is being visited constantly through specific social media channels. Now is the time to create strong accounts of your own if you haven’t done so already.

The population of social media platforms like Facebook, Instagram and Twitter continues to grow making it a useful tool for businesses to take advantage of. You don’t need to master every single platform. Focus on the ones that your target audience are more likely to use and do it well.

Social Media

Social media has the ability for thousands of people view your website, or a link to it, in just moments through shareable articles, webinars and video content. Ensuring your website is consistently updated with interesting and relevant information will increase its engagement. In turn this will allow you a position closer to the top of a Google search.

For your WordPress website to be successful, you need to have an engaging, user-friendly website with a strong content marketing strategy to drive consistent, high-quality traffic. The last thing you want to do is put all your efforts into a high quality website that can’t gain enough traffic or engagement to be listed at the top of search engine rankings.

Aside from creating engaging content and sharing them on social media platforms, there are several other things you can do to boost the traffic and engagement your site is receiving, such as improving the speed in which your pages load and keeping your plugins up to date.

At WP Tech Support, we can help improve your website’s performance to aid better engagement to lead to increased traffic. Our great value monthly plans range from just £35 per month and we will refund you if you’re not 100% happy with our service.