Without traffic and views, your WordPress website or blog may as well be non-existent. To increase traffic to a WordPress website, you must be proactive and have a proper strategy in place. Building a successful, profitable website takes time, but by taking steps to continuously drive traffic to your website, you can rank higher in search results and make your mark.

Here’s 8 simple ways you can increase traffic to a WordPress website. 

1. Research. Research. Research.

It’s impossible to deliver the right content and products if you aren’t sure what your target audience want or need. Creating detailed buyer personas to identify your target audience will help determine their interests, age, location, buying behaviours and pain points.

You can then use this information to create content that meet their needs. Researching your competitors will also help create a fuller picture of who you’re marketing to.

2. Conduct keyword research

Staying on the theme of research, if you want to rank well in search and create valuable content, you must conduct keyword research – and, luckily, tools like Buzzsumo and Google Keyword Planner are useful to come up with a solid list of keywords.

The more detailed your keyword research is, the better your chances are of ranking highly.

3. Create evergreen content

Have you heard of the term ‘evergreen content’? It means content that holds value, no matter how much time has passed. Spending time on blog posts that have a limited lifespan (such as writing about an event that will soon be old news) can be a waste of marketing efforts. Instead, take time to create high-quality, relevant content that will stand the test of time.

4. Add visual content

Strong visuals are great at drawing people in. Readers want skimmable content that is easy to digest with the help of visuals. With the variety of information around, it’s common for people to get distracted and easily bored by one topic at a time, which is why visuals can improve engagement.  This could be anything from graphics to videos to images.

Informative infographics and helpful ‘how-to’ videos can be a valuable and powerful addition to your website when used correctly.

5. Reach out through social media and guest blogs

Interacting on social media can bring positive attention to your brand. Aside from your own business page, you can look for openings to answer questions from your network by linking back to your blog post. Once you build a trustworthy foundation it is easier to be seen as credible and authoritative in your niche.

By guest blogging, you can be positioned as a thought leader and expand your reach further than through your own network. You’ll get more views of your content as well as increased levels of engagement.

6. Add social sharing buttons

It’s important that your content can be easily shared across various platforms for the best chances of visibility.  Strategically placed social share buttons makes it easy for readers to share your content and help expand your reach.

Decide which social platforms your audience are most active on and display the option of sharing to these platforms within your blog post.

7. Increase site speed

In 2018, Google announced that it’s now using site speed as a determining factor of how high websites will rank. A slow website leads to frustrated users who are likely to abandon your website in favour for one that doesn’t have speed lags.

You can test the speed of your website with PageSpeed Insights by Google to see whether it needs to be optimized to perform and load faster.

8. Improve site security

Security is a top priority when it comes to your online presence. A lack of trust can compromise your reputation and cause clients to do business with your competitors instead.

In most cases, we trust that our data will be protected through a secure connection and those of us who are savvy enough to understand the difference between HTTP and HTTPS will only do business with companies who use the latter.

As consumers trust sites which utilise HTTPS and are more likely to buy from them – it is worth investing in making the switch.

Google has also started using HTTPS as a ranking signal which means your website will rank better if it uses the protocol. Over time it is thought Google will place higher importance on this as a ranking factor to ensure all websites have made the switch.

At WP Tech Support, we can help increase traffic to a WordPress website through our WordPress support and maintenance monthly plans. We will review your site’s performance, SEO and security to ensure you’re doing everything you can to stay visible to prospects and search engines. Sign up today to see continuous improvements to your WordPress site.