8 Best Free SEO Tools For WordPress To Boost Online Presence

It is a well-known fact that WordPress is an incredibly SEO-friendly platform. Apart from in-built features like permalinks, the platform provides various plugins that have been crafted specifically for SEO purposes. In addition to these, you can also use various third-party solutions to handle various aspects of your website and boost its online presence. Here we are presenting a list of the best free SEO tools for WordPress interfaces. You can use these services to improve all aspects of your interface that will help it in rising to better positions in search results. The best feature of all these solutions is that they are available for free so that even if you do not like any of them, you will not suffer a monetary loss.


1. Pingdom Speed Test

It is essential that an interface loads quickly in visitors’ browsers to ensure good user experience for them. Google also considers loading speed as a ranking factor. Even professionals involved in custom WordPress theme development test their products for good speed. You can use the Pingdom Speed Test service to test the loading time of your pages. Just enter your URL and select a location to run the test. You will be presented with load time statistics and some suggestions to improve your performance.


2. Yoast SEO

Yoast SEO is the foremost choice of millions of users looking for an SEO plugin. It is a freemium tool but you can use its free variant to manage various SEO-related tasks. It will set canonical URLs and generate advanced XML Sitemaps. You can use it to create optimized titles and meta descriptions of your pages. Once you activate the plugin, it will add a meta box under the editor that can be used to optimize the content of a page.


3. Google Keyword Planner

The online advertising platform Google Ads provides the Keyword Planner that helps in choosing the right terms for your promotional campaigns. You can use the service to identify suitable keywords for your interface by assessing the search volume data of different terms. A high search volume will indicate a high interest of the audience in the related term. The tool also tells you about the competition for each phrase. The Keyword Planner must be an integral part of your SEO strategy.


4. Chrome DevTools

Google provides a suite of web developer tools that can be accessed by users straight from its Chrome browser. You can use these tools to see how CSS modifications will affect the look of your website. These solutions also provide some diagnostic suggestions in real-time apart from giving an insight into the interface’s overall performance. Open your website in the Chrome browser, right-click on it, and then select the Inspect option. Switch to the Network tab in the developer tools section and then press F5. A test will run which on completion will display a list of all requests along with the time taken to complete them. This will help you know the elements that need optimization.


5. Moz Link Explorer

Moz offers the Link Explorer tool that helps in knowing key metrics like page authority and domain authority. The tool is available for free but you will need to create an account with the service to get access. Enter your URL and create your profile to conduct an extensive analysis of your domain. You can assess the quality of inbound links as well as evaluate the backlinks profiles of your competitors. The solution is helpful in spotting broken links and finding spammy backlinks.



Keyword Tool is an efficient alternative to the Google Keyword Planner. The free variant of the service has the ability to generate over 750 long-tail suggestions for every term. You can use the tool to find keywords not only for search engines like Google and Bing but also for other services like YouTube, Amazon, and social networks like Twitter and Instagram. The service uses Google’s Autocomplete and Suggest features to offer new keyword suggestions.


7. Alexa

Alexa provides a range of solutions to website owners but here we are discussing its Site Overview service that is available for free. You only need to provide your URL to run the test that provides a comparative assessment of your interface against its competitors. You can check the bounce rate of your interface and the average time spent by visitors on it. The tool also provides a location-wise breakup of the traffic to your website.


8. Broken Link Checker

Broken Link Checker is a 4-star rated plugin with over 700,000active installations. As is clear from the name, this tool scans an interface for broken links and notifies the users through the website dashboard or email. You can tweak its settings to stop search engines from following the broken URLs. You can use this plugin to fix the links directly from its page without needing to manually update the related post.



These are some of the best tools that you can use to improve the SEO of your website. Some of these solutions are even recommended by professional WordPress developers to their clients. Try these services for free to improve your interface’s performance and boost its search rankings.


Author Bio: Brandon Graves is an Expert WordPress developer working with HireWPGeeks. He has an excellent command on how to deal with different WordPress issues easily.


  1. It’s actually a cool and helpful piece of information. I’m glad that you shared this helpful info with us. Please keep us informed like this. Thanks for sharing.

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