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Everyone knows you can’t afford to run a business today without a website. Starting your site can be expensive and requires some prior experience if it is going to be a success. An option for most business owners is to use WordPress. It is easy to apply, and you can build a successful solution for your business and customers.

With the right plugins and strategy, your startup site can gain you a lot of recognition online. This later translates into organic leads and profit. The question to ask is can you make your WordPress website stand out and bring in these profits? Here are some great tips and advice on how to achieve success for your eCommerce business.

1. Make SEO a Priority

Working on SEO, we help you achieve a high ranking online. So you have to do a proper keyword search. Using the right words and phrases can give you an advantage over your competitors. These are the phrases that most people use when searching for any service or product online. 

Take time to make a proper keyword search, as it will pay off later on. Use only keywords relevant to the topic you want to write about. Also, write only about relevant topics. Tools you can use to find what people search for include:

  • SEMRush (they offer a generous free account)
  • BuzzSumo
  • Ubersuggest 

2. Build on User Interaction

The only way to build a successful website is by building on traffic. Get more traffic by making the tour site interactive. An interactive website keeps users longer.

One way to do this is through a blog. A blog is a great way to showcase your expertise in a field. Make sure you write engaging content. It makes you come across as a professional. People will always visit your website because they will find all the information they need.

There are several other ways of doing this, this includes:

  • Opt-in forms
  • Discounts
  • Videos
  • CTAs
  • Customer reviews 

3. Add a Live Chat App Into Your Website

Customer Service is something that speaks volumes about your website. Most people prefer love to chat over any other communication options. It is faster and helps you to solve a customer’s problems faster.

Live chat apps are important as they make it possible for customers to contact you as they browse. This can be for several reasons, such as inquiries on a product or difficulties while browsing. It is convenient and efficient, thus making it a priority.

It also boosts productivity as it helps you to understand the needs of the target audience. Customers have access to your services as soon as needed. This is far better than sending an email and waiting for a response.

It is also a way for your team to build a relationship with your customers. You will be able to answer the exact query of a customer without repeating responses.

4. Add Email Marketing Campaigns

Make the most of your traffic by pushing them into your emailing list. An email marketing campaign is important as it helps you to convert leads into customers. Take advantage of all the traffic by creating an email opt-in for all visitors. You may also use a video in email marketing, but think it will be too expensive? Fortunately, there is a free video editor available, and you can add effects & more to your videos. Video is a powerful way to convey your brand’s message and get customers’ attention.

This is particularly useful for users that may not be looking to buy a product at that particular time. By sending regular emails, you give them enough time to decide on making a purchase. The email campaigns should be informative and relevant. Add a call to action encouraging users to leave their email addresses.

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5. Use Plugins to Add Extra Features

One of the most important features of WordPress is the immense number of plugins available. These help you to get additional features for your website. This allows you to create an impressive website for your business. Plugins serve many functions and can be used for:

  • SEO
  • Calendars
  • Shopping carts
  • Social media integration

The best part is that there are so many options for plugins for each feature. Most plugins are free. So when searching, pick plugins that will add value to your site. As a result, you will have a unique website that provides the best customer experience.

6. Offer a Personalized Experience

WordPress relies on users. So your goal should be to create a community of users who will always visit your site. Several plugins are available to help you create a user community. This option allows you to create a unique experience for each user.

Whenever users visit your site, they will always want to come back because of a personalized experience. An even better option is to offer rewards. This can be in the form of discounts or bonuses. This gives users motivation to keep coming to your website and inviting new members.

7. Use Quality Images

Nearly 4 out of 10 people prefer looking at images to reading written text. So adding quality images should be a priority. Most people are afraid to use images because of copyrights. Using original images can also be costly.

However, there are so many websites that offer quality images for free. Examples of websites that offer free stocks images include:

  • Pixabay
  • Canva
  • Picography
  • Unsplash

Aside from making your content more appealing, images increase user Interaction. Make sure that the images match the topic you are writing about. Adding infographics also adds value to your website. It makes your site stand out from others.

There are several visual content tools you can use to create appealing infographics. Always compress images on WordPress to avoid any issues when readers try to view them.

Final Thoughts

A website for a business can be a great way to build your business. WordPress is one of the easiest and cheapest ways to create a website. You don’t have to be an expert to get started.

There are certain features you want to add to a site to make it stand out. This includes plugins for extra features. Make your sure interactive by adding opt-in forms, live chats, and images. Live chats offer a direct and fast way for customers to get in touch with you. Remember to always add a personalized experience for customers, as it keeps them coming back.

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