7 Tips for Making Your WordPress eCommerce Site a Success
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7 Tips for Making Your WordPress eCommerce Site a Success

Everyone knows you can’t afford to run a business today without a website. Starting your site can be expensive and requires some prior experience if it is going to be a success. An option for most business owners is to use WordPress. It is easy to apply, and you can build a successful solution for your business and customers.

With the right plugins and strategy, your startup site can gain you a lot of recognition online. This later translates into organic leads and profit. The question to ask is, can you make your WordPress website stand out and bring in these profits? Here are some great tips and advice on achieving success for your eCommerce business.

1. Make SEO a Priority

Working on SEO, we help you achieve a high ranking online. So, you have to do a proper keyword search. Using the right words and phrases can give you an advantage over your competitors. These are the phrases that most people use when searching for any service or product online. 

Take time to make a proper keyword search, as it will pay off later. Use only keywords relevant to the topic you want to write about. Also, write only about relevant topics. Tools you can use to find what people search for include:

  • SEMRush (they offer a generous free account)
  • BuzzSumo
  • Ubersuggest 

2. Build on User Interaction

The only way to build a successful website is to build on traffic. Make the tour site interactive to get more traffic. An interactive website keeps users longer.

One way to do this is through a blog. A blog is a great way to showcase your expertise in a field. Make sure you write engaging content. It makes you come across as a professional. People will always visit your website because they will find all the information they need.

There are several other ways of doing this, including:

  • Opt-in forms
  • Discounts
  • Videos
  • CTAs
  • Customer reviews 

3. Add a Live Chat App to your Website

Customer Service speaks volumes about your website. Most people prefer to chat over any other communication option. It is faster and helps you solve a customer’s problems faster.

Live chat apps are important as they allow customers to contact you as they browse. This can be for several reasons, such as inquiries on a product or difficulties while browsing. It is convenient and efficient, thus making it a priority.

It also boosts productivity, as it helps you understand the needs of the target audience. Customers have access to your services as soon as needed, which is far better than sending an email and waiting for a response.

It is also a way for your team to build relationships with your customers. You will be able to answer a customer’s exact query without repeating yourself.

4. Add Email Marketing Campaigns

Please make the most of your traffic by pushing them into your emailing list. An email marketing campaign is essential as it helps convert leads into customers. Take advantage of all the traffic by creating an email opt-in for all visitors. You may also use a video in email marketing, but do you think it will be too expensive? Fortunately, there is a free video editor available, and you can add effects & more to your videos. Video is a powerful way to convey your brand’s message and get customers’ attention.

This is particularly useful for users who may not be looking to buy a product at that particular time. By sending regular emails, you give them enough time to decide to purchase. The email campaigns should be informative and relevant. Add a call to action encouraging users to leave their email addresses.

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5. Use Plugins to Add Extra Features

One of the most essential features of WordPress is the immense number of plugins available. These help you to get additional features for your website. This allows you to create an impressive website for your business. Plugins serve many functions and can be used for:

  • SEO
  • Calendars
  • Shopping carts
  • Social media integration

The best part is that each feature has so many plugin options. Most plugins are free. So, when searching, pick plugins that will add value to your site. As a result, you will have a unique website that provides the best customer experience.

6. Offer a Personalized Experience

WordPress relies on users, so your goal should be to create a community of users who will always visit your site. Several plugins are available to help you create a user community, which allows you to create a unique experience for each user.

Whenever users visit your site, they will always want to come back because of a personalized experience. An even better option is to offer rewards. This can be in the form of discounts or bonuses. This motivates users to keep coming to your website and inviting new members.

7. Use Quality Images

Nearly four out of 10 people prefer looking at images to reading written text, so adding quality images should be a priority. Most people are afraid to use images because of copyrights, and using original images can also be costly.

However, there are so many websites that offer quality images for free. Examples of websites that provide free stock images include:

  • Pixabay
  • Canva
  • Picography
  • Unsplash

Aside from making your content more appealing, images increase user Interaction. Make sure that the photos match the topic you are writing about. Adding infographics also adds value to your website. It makes your site stand out from others.

Several visual content tools, such as free video editors, can help you create appealing infographics. Always compress images on WordPress to avoid issues when readers try to view them.

Final Thoughts

A website for a business can be a great way to build your business. WordPress is one of the easiest and cheapest ways to create a website. You don’t have to be an expert to get started.

You want to add certain features to a site to make it stand out. This includes plugins for extra features. Make sure interactive by adding opt-in forms, live chats, and images. Live chats offer a direct and fast way for customers to contact you. Always add a personalized experience for customers, as it keeps them coming back.

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