7 signs it’s time to redesign your WordPress website

Deciding to undergo a WordPress website redesign requires a great deal of commitment on your part. It can be expensive and time consuming to begin with, but it’s completely necessary for a positive customer experience.

Sometime there’s only so much revising your current site that you can do. If your site is particularly outdated, slow to load and not converting your traffic, it’s probably time to consider a full-scale site redesign.

Here’s 7 signs that now is the time to take the plunge and redesign your website.

1. It looks outdated and visually unappealing

You only get one chance to make a first impression. These days your website is often a potential customer’s first impression of your business, your values and your product.

If your site has chunky, slow-loading images, old-style “framed” coding, where the site is divided up into panes that load separately, it’s time for a redesign.

Having an outdated website can reflect poorly on your business, making you look ‘behind the times’ and unaware of technological advances. Keeping your website looking modern will increase your credibility and lead to a better conversion rate.

2. It isn’t mobile responsive

Smartphones and tablets have revolutionised the way people are accessing the internet and getting their information. So if your website isn’t responsive, you’re seriously missing out.

Having a responsive website design means that your website has been built so that the structure, content, and images of the website all adjust itself to the dimensions of the device being used to access it.

Today’s customers want everything to be quick and easy, and expect to be able to seamlessly use their phone or tablet to access your website.

Not only is a responsive website necessary for a user-friendly experience, it can also improve your search engine rankings.

3. It has a high bounce rate

Your bounce rate statistics reveal a great deal about your website and shouldn’t be ignored. A high bounce rate indicates that there are issues that need to be addressed and this is often due to broken links, slow load speed, or unappealing design.

Unoptimised images, bad hosting and poorly coded themes can significantly slow your website down and lead to a high bounce rate. In fact, surveys reveal nearly 50% of web users will abandon a site that isn’t loaded within 3 seconds.

4. It doesn’t rank well in search engines

Poor search engine rankings are often a result of not optimising your site well. If your website falls to the bottom of the list in searches, it’s time for an update. Search algorithms are always changing so it’s important to keep on top of what they value to stay ahead. These algorithms often favour websites that offer regular fresh content that is of high-quality and relevant to the needs of the target audience.

A redesign that includes an SEO overhaul to ensure you’re adhering to best practices will help improve your rankings.

5. It’s difficult to navigate

A poorly designed site navigation panel will confuse your customers, making it harder to convert them. Studies show that people scan rapidly through your site’s content and can skip important top-level pages in drop down menus leading to low visits on pages that should be getting lots of traffic.

Excessive drop-down menus can also be difficult for search engines to crawl, affecting your ability to rank for key phrases. If you feel your current site has too much information, looks cluttered and has confusing navigation, it needs an overhaul.

6. It’s difficult and costly to update

Do you have to call or email your web developer every time you want update your homepage banner image or fix a typo? If updating or adding content on your website is a difficult process or can’t even be done without contacting your developer, then it’s definitely time for a redesign.

Updating your site to a user-friendly platform, such as WordPress, allows you to access the backend of your site comfortably. WordPress is incredibly easy to use and intuitive, enabling millions of non-technical enthusiasts to successfully start and manage their own website.

7. Your traffic isn’t converting

All business owners should regularly look at their website analytics to see how much traffic is hitting their site. If your bounce rate is high or the average amount of time of page is low, it’s time to rethink your design and website copy.

And if your traffic is consistently low, or dropping month by month, you may need to review your SEO and content marketing efforts.

If you’re looking to get professional help to improve your website, look no further than WP Tech Support. We have the necessary expertise to improve your WordPress website’s performance – including improving your page loading times, SEO and security. We also carry out developmental work and regular updates to your WordPress Core, Themes and Plugins to enhance the user experience and increase conversions.

Our range of monthly plans are simple to sign up for and if you’re not 100% happy with our service then we’ll refund your monthly plan payment.

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