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Deciding to undergo a WordPress website redesign requires a great deal of commitment. It can be expensive and time-consuming but essential for a positive customer experience.
Sometimes, you can only do so much to revise your current site. If it needs to be updated, is slow to load, and is not converting traffic, it’s probably time to consider a full-scale site redesign.
Here are seven signs that now is the time to take the plunge and redesign your website.
1. It looks outdated and visually unappealing
You only get one chance to make a first impression. These days, your website is often a potential customer’s first impression of your business, your values, and your product.
If your site has chunky, slow-loading images and old-style “framed” coding, where the site is divided into panes that load separately, it’s time for a redesign.
An outdated website can reflect poorly on your business, making you look ‘behind the times’ and unaware of technological advances. Keeping your website modern will increase your credibility and lead to a better conversion rate.
2. It isn’t mobile-responsive
Smartphones and tablets have revolutionized the way people access the Internet and get their information. So, if your website isn’t responsive, you’re seriously missing out.
A responsive website design means that your website has been built so that its structure, content, and images adjust to the dimensions of the device used to access it.
Today’s customers want everything to be quick and easy and expect to be able to access your website seamlessly using their phone or tablet.
A responsive website is necessary for a user-friendly experience and can also improve your search engine rankings.
3. It has a high bounce rate
Your bounce rate statistics reveal much about your website and shouldn’t be ignored. A high bounce rate indicates that issues must be addressed, often due to broken links, slow load speed, or unappealing design.
Unoptimized images, bad hosting, and poorly coded themes can significantly slow your website down and lead to a high bounce rate. Surveys reveal nearly 50% of web users will abandon a site that isn’t loaded within 3 seconds.
4. It doesn’t rank well in search engines
Poor search engine rankings are often a result of poorly optimized sites. If your website falls to the bottom of the search list, it’s time for an update. Search algorithms are constantly changing, so they must keep up with what they value to stay ahead. These algorithms often favor websites that offer regular, fresh content that is of high quality and relevant to the target audience’s needs.
A redesign that includes an SEO overhaul to ensure you adhere to best practices will help improve your rankings.
5. It isn’t easy to navigate
A poorly designed site navigation panel will confuse your customers, making it harder for them to convert. Studies show that people scan rapidly through your site’s content and can skip important top-level pages in drop-down menus, leading to low visits on pages that should be getting lots of traffic.
Excessive drop-down menus can also make it difficult for search engines to crawl, affecting your ability to rank for key phrases. If your site has too much information, looks cluttered, and needs more precise navigation, it needs an overhaul.
6. It’s complicated and costly to update
Do you have to call or email your web developer whenever you want to update your homepage banner image or fix a typo? If updating or adding content on your website is difficult or impossible without contacting your developer, it’s time for a redesign.
Updating your site to a user-friendly platform, such as WordPress, allows you to access the backend of your site comfortably. WordPress is straightforward and intuitive, enabling millions of non-technical enthusiasts to start and manage their websites successfully.
7. Your traffic isn’t converting
All business owners should regularly look at their website analytics to see how much traffic is hitting their site. If your bounce rate is high or the average amount of time on the page is low, it’s time to rethink your design and website copy.
And if your traffic is consistently low or dropping month by month, you should review your SEO and content marketing efforts.
If you’re looking for professional help improving your website, look no further than WP Tech Support. We have the expertise to enhance your WordPress website’s performance, including page loading times, SEO, and security. We also conduct developmental work and regularly update your WordPress Core, Themes, and Plugins to enhance the user experience and increase conversions.
Our WordPress maintenance plans are simple to sign up for, and if you’re not 100% happy with our service, we’ll refund your monthly plan payment.