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As of 2014, tens of thousands of new WordPress websites are created daily. As the CMS platform makes building a website simple, it’s challenging to stand out.
Although all websites start in the same place, the ability to generate traffic is the difference. This ultimately determines whether or not your blog or business venture will be successful.
Here are five straightforward ways to generate traffic to your new WordPress site.
1) Produce high-quality content
Creating high-quality, optimized content is a great way to generate organic traffic from search engines. By writing articles with SEO copywriting in mind, you can create relevant content that your audience will want to read and, more importantly, share.
Whatever your niche, there is fierce competition online, and producing high-quality content is how to engage and retain readers. Although time-consuming to create, engaging content is extremely valuable to your business because it is the type of content that gets shared.
The quality of your website’s content also heavily affects Google’s ranking factors.
2) Utilise SEO Plugins
The easiest way to optimize your content in WordPress is to use SEO plugins. They allow you to write better content by optimizing SEO titles and meta descriptions for your posts and pages through focused keywords.
Understanding SEO can seem overwhelming initially, but SEO plugins can help make your site appealing to search engines and visitors by guiding you through the relevant information needed to create and maintain an SEO-savvy site.
Yoast SEO plugin goes the extra mile to handle all the technical optimization with its ‘Page Analysis’ tool, which lets you know what you’ve missed. The user-friendly plugin will review your WordPress settings to ensure everything is optimized properly and provide handy tips on improving.
Start an Email List
Email remains one of the best and most cost-effective ways to reach and engage your audience. Starting an email list is easy, especially if you use a free service like MailChimp that integrates with WordPress.
Email lists can impact website traffic and revenue enormously. You may be surprised to learn that email marketing campaigns continue to outperform social media campaigns due to the algorithms social media sites follow.
For example, having 1,000 email subscribers and 1,000 Facebook fans is not the same as only a tiny proportion of your Facebook followers will ever see your posts in their newsfeed. However, the average open rate for email is 21.73%.
What’s more, a study by McKinsey & Co found that email marketing acquired 40 times more customers than Facebook and Twitter combined!
Be active on Social Media
Although harder to convert on social media, it’s essential to have an active presence on the leading social platforms – Twitter, Facebook, and LinkedIn.
Many people will use Twitter to find trending topics, and you can directly interact with your target audience on the platform through retweeting.
Facebook is another social media platform worth investing in. Although the reach of Facebook pages appears to be declining, Facebook groups are also a good way to get traffic. You can steadily build up a presence by joining existing groups and posting links to your Facebook page or website.
LinkedIn is the perfect platform for finding paying clients for those who provide b2b services. With over 450 million members, it is a valuable tool for business networking.
Instagram and Pinterest are worth considering if your business venture contributes to creating high-quality visuals.
Network online
Building relationships with influencers will help your site advance quickly. There are several ways to do this, such as following other people’s blogs and contributing to the discussion by providing value and a link to your site.
You can also reach out directly to influences or people in your niche via email or social media to encourage re-tweets of your content. Be sure to add value to them first and build a good rapport before any self-promotion.
Starting a new WordPress site is exciting but daunting because it requires a lot of effort to be successful. These traffic generation tips are just the beginning of a journey of discovery. Over time, you will better understand your audience’s wants and the most effective ways to satisfy their requirements.
If you require help with your WordPress Site, WP Tech Support is on hand to ensure it stays secure, optimized, and backed up daily. We have various WordPress maintenance plans and don’t tie you into long-term contracts. Contact us to find out more.