5 Ways to Optimize Your WordPress Website for Mobile

The proliferation of smartphones is a global phenomenon that has been shaping and influencing our lives to a huge extent. Mobile phones have become the go-to solution for all our daily needs.

This includes shopping, education, information, entertainment, and much more. In fact, most mobile app usage statistics also hint towards the growth in the number of smartphone users. 

The demand for smart portable and adaptable devices is only going to increase further. Hence, it has also become mandatory that you optimize your WordPress website for mobile-friendly users. 

It can increase your chances of getting more exposure. Besides, it may also reduce the risks of losing potential customers who prefer mobile devices to browse online content. 

So, how can you make your WordPress website better for mobile devices? Stay with us till the end and find out! Get tips for optimization and boost the performance of your website. 

5 tips to make your WordPress website mobile user friendly 

Go through the list of tips and strategies listed below and offer a frictionless experience to every visitor on your WordPress website:

#1: Use Responsive Plugins & Theme 

responsive theme 

Plugins are used to expand the features and functionalities of the website. Fortunately, WordPress has a plethora of options when it comes to different kinds of plugins.

However, you must make sure that the plugins you use are responsive and come with widgets and CTAs (if any) that can adapt to various screen types. In fact, for better results, you can also use the mobile optimization plugins like WPtouch.

These plugins can help you by enabling mobile-friendly versions of your website, optimizing the appearance, and more. Just ensure that your plugins are up to date and remain compatible with the WordPress updates.

Besides plugins, the theme that you use for your WordPress website should also be responsive and dynamic. In simple words, it should be mobile optimized. If you want to use a custom theme, you should hire professionals who can design responsive themes for your website. It can be difficult to find a good web designer who can help you create a responsive website. One great way to find someone is to go to LinkedIn and look for professionals who offer this service. You can use an email finder tool to look for their email address and reach out to them about the opportunity.

#2: Optimize Media

optimize media 

Different media, like images and videos, add more aesthetic appeal to your website and enrich the content. However, at times, bulky media can actually slow down the website and affect its load time.

Ideally, your website should not take more than three seconds to load. The longer the delay, the more the risk of losing a potential consumer will be. 

Do not use files with huge sizes that are not optimized. You can use compression tools like Imagify that do not affect the quality of the image to optimize the file size and compress it. With this tool, the original version can be restored anytime you want.

You can also try the ‘lazy loading’ technique to optimize the load speed. It defers the image load time and gives preference to textual content, reducing the load on the server and increasing the speed.
wp rocket banner
Whatever your course of action is, do not let the images affect the performance of your website. Thankfully, WordPress 4.4 addresses this issue by default and serves the smallest version of the image available on your server.

Moreover, it would help if you also made efforts to optimize your website’s load time by making it more mobile-compatible. You can also set up Google AMP (Accelerated Mobile Pages) on your website. It enables stripped-down HTML copies of existing webpage content and ensures faster load time.

#3: Test Mobile-Friendliness

mobile friendliness  

The best thing about having a WordPress website is that you are a part of a large family constantly evolving. Numerous online tools in the market can assist you in multiple ways to make your WordPress website better.

You can use some tools to test the mobile-friendliness of your website to find the strengths and weaknesses. For instance, Google’s free mobile-friendly testing tool can be your go-to companion. 

Just paste the URL of your website and perform the testing. It will test your website’s performance across different mobile devices and screen types and generate a detailed report. Identify the problem areas and work on them. 

There are many other tools that you can put to use to check the responsiveness of your website design, theme, etc. Explore your options and pick the ones that can help you make more informed decisions. 

#4: Find a Reliable Web Host

web host  

A reliable web hosting partner can play a key role in deciding the performance and, ultimately, the fate of your website. It is better to opt for managed WordPress hosting as it can ensure better results.

While shared hosting is economical, it is not as suitable as managed hosting solutions. Managed hosting solution ensures frequent backups, takes care of the WordPress updates, and offers extensive reliability. 

Moreover, a good web host service provider can also automate many tasks for you. It can make your website more robust, secure, and safe from external threats and issues.

Your host should also take care of things like CDN, SSL certification, page caching, security, etc. It should also ensure good speed, robust performance, strong bandwidth, and extensive support. This will shape the performance of your website and ultimately lead to a great mobile browsing experience.

#5: Add Prominent CTA’s

call to action  

Mobile websites are mandatory for gaining the necessary exposure. However, you may sometimes get visitors who want more and prefer the convenience and easy accessibility of an app.

You can build a WordPress app for such consumers and give them easy access to the same. Include an elaborate section discussing the benefits of switching to the app and adding prominent links or CTA (Call to Action) buttons to facilitate Android and iOS app downloads.

You can have two buttons that redirect the visitors to Google Play Store and Apple App Store. This will reduce the risks of abandonment and traffic migration. It will also give a boost to your online presence and make your brand even more mobile-friendly.

Wrapping up! 

That was all from our end today. I hope it was an insightful tour and you gained something out of it. Proceed to implement the tips listed above and make your online brand more mobile-friendly.

The strength of mobile-friendly consumers will only expand in the coming years, so make the most of it. You can look for more affordable and advanced DIY options to build apps if you do not wish to go through the laborious process of custom app development. 

The ultimate goal should be to make your website more likable for modern-day visitors. So, go ahead and make your WordPress website more mobile-friendly! Amplify your reach and grow your online brand like never before! 

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