Without an efficient and streamlined marketing funnel, potential customers are likely to abandon your website in favour of one of your competitors.
This is where automated marketing comes into play to eliminate human error, save time and boost conversions. These are ways to make sure you’re truly getting the most out of your WordPress website.
You could have the most admirable work ethic in the world with the hardest working sales department, but without the right tools, you are limiting yourself and your chances of success.
1. Incorporate lead forms
Lead forms will capture information about your contact before syncing with your CRM system and forming contact records. The more you know about your contacts, the better equipped you will be to provide them with information on products or services they will find interesting or relevant. Being relevant is more likely to increases the likelihood of a sale down the line.
Due to the impending General Data Protection Regulation (GDPR) coming into effect on 25 May 2018, you must be able to provide users with complete transparency about how you are processing and storing the data captured.
2. Send automated emails
Use the data you have collected and analysed to tailor emails to your contacts. Automated email marketing is an easily measurable and highly effective way of driving sales and delivering value. You can continue to monitor interactions, such as the open rate and whether or not certain links within the emails have been clicked to improve your messaging.
Again, due to General Data Protection Regulation (GDPR) you must offer an ‘unsubscribe button’ within the email and be sure to update your records if somebody on your list no longer wants to receive marketing communications from you.
3. Schedule social media posts
Make use of automated social media marketing tools, such as Hootsuite or Buffer, to schedule your shares and promote your content. This is a time effective solution to stay on top of your social media content plan and eliminates panic posting content because you’ve forgotten to write anything for a week….again.
It will also help you to get into a routine with posting so that your followers are receiving consistent messaging.
4. Send immediate follow-ups
An automated, targeted follow-up can drastically improve conversion rates. If you are a sole trader or have a small sales team, it might not be possible to follow up immediately with enquiries so automating the process can keep your customer informed of the status of their order straight away.
It also prevents you from spending hours typing out and sending similar emails when you could be taking the time on other aspects of your business instead.
5. Invest in regular WordPress maintenance
All websites require regular maintenance to give you the performance, leads and sales you want. If you know you don’t have the capacity or skills to stay on top of this, you should consider outsourcing it to a professional who can install regular updates. This process happens in the background without causing any disruption to your business.
WP Tech Support can handle all aspects of your website’s maintenance and security for complete peace of mind. Our great value monthly plans range from just £35 per month – a small price to pay to ensure your website stays up to date and secure. It’s one less thing for you to worry about or try to factor into your busy day.