5 Tips to Use Website Management & Automation
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5 Tips to Use Website Management & Automation

The growth of your business depends on so many different factors and emerging trends that it can be challenging to keep track of them all. From ensuring that your website is secure for all transactions and interactions to creating the right environment for your employees, your brand will succeed only when you have a strategy covering all these and many other aspects. In 2021, in particular, managing your website and a range of business processes through elevated automation will help you achieve more daily.

How? By freeing up more time for your employees, covering menial and tedious work that is already error-prone, and enabling cost-effective solutions for each department in your business. Automation has the potential to help you maintain your website and streamline your business processes. However, it would be best to be careful when choosing which aspects of your company to automate. Here, we’ll cover the core ideas to embrace automation in managing your website and handling different business-wide processes. Hopefully, they will enable you to create your automation strategy for 2021 and beyond!

Choose the right plugins

When choosing the optimal platform for your website, you should use all its available features. WordPress is one of the most trusted platforms for businesses of all profiles, and you can use top WordPress plugins to automate a range of website-related tasks. 

  • Now that digital events are more popular, the EventPrime plugin helps manage all aspects of creating and managing your online event. You can even use it to collect event attendees’ data and information and tailor the content to their needs, in addition to core calendar features, reminders, email notifications, etc.
  • Yoast SEO helps you understand your site’s SEO performance, spot where there’s room for improvement, and conduct regular checkups to prevent SEO-related issues on your website.
  • Broken Link Checker helps you track your link portfolio and spot broken links that need to be replaced. Without the plugin, this would be a tedious job that would take hours of your marketer’s day to complete.

Automate SEO processes

Even though there are so many aspects of managing your brand’s online reputation and website in one go, how you handle your SEO can make or break your business’s success online. Yes, you will always need your trusty teams to handle the most creative and intricate portions of SEO, but some SEO aspects can be automated and help your teams focus on the more vital ones.

In addition to using your plugins to automate various parts of your SEO, automate competitor analysis and brand monitoring to monitor your brand’s perception

Make scheduling simpler for your team

Managing time in your business heavily impacts your ability to streamline any part of your organization. Eliminating time-wasters and burnout starts with automating your business’s scheduling and time management. This business process can be more straightforward with the help of the best scheduling software available, designed to increase transparency and automate various aspects of time management. 

You can set up automated reminders for employees, get a clear overview of your staff’s daily workload to allocate their time better, and compile performance reports. This will help you understand where you have issues with your time management and simplify shift allocation across the board. 

Streamline social media posting

In addition to your website and your team’s inner workings, you can extend automation to your social media management. The job of any social media manager is complex enough as it is. They must create compelling content daily, respond to comments, show appreciation for shares, respond to reviews, and help customers via direct messaging platforms. 

Look for trusted social media tools that automate everything from posting, scheduling, and generating fun hashtags to analytics so that you can learn from each campaign and improve in time. Automating these menial processes will give you more time to focus on content creation and customer interactions. 

Use AI-driven chatbots for customer support

A task that helps keep your website alive and interactive can also burden your employees. Your customer support is vital for the success of your brand. You must be available to respond to customer queries almost immediately, share relevant information, and use your support as a cross-sell or up-sell opportunity. To do so, you can use AI-based chatbots on your site. These bots help manage customer communication easily (without bias) while your teams can handle more complex issues.

The perks of chatbots go beyond automating a task that your employees would otherwise need to handle. They help collect and analyze customer-related information and allow personalized content creation for future visits by the same customer. Chatbots also help with more innovative product recommendations and asking for customer feedback when right. This is a perfect way to improve your brand reputation and boost loyalty.

In a sense, all listed ideas encompass business process automation and streamlining your website management through automation. Meant to help your teams focus on mission-critical assignments and reduce risk and errors in your processes, these and similar automation solutions make running your digital business much more accessible. Remember to use these ideas and incorporate them into your 2021 strategy to leverage technology and automation across the board and focus on growth.

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