5 reasons your small business needs a website

5 reasons your small business needs a website

Deciding to launch your own business is bold, as there are so many elements to master. You have to suddenly become a marketer, accountant, and strategist and stretch yourself in several different directions to succeed.

At the top of the growing list of things to learn is how to make your brand visible and increase sales. You’re probably debating whether you should invest in a website to promote your business, and this has likely opened up a whole new host of questions, such as which platform to use.

Whether you’re a freelancer, start-up, or SME, here are five reasons why having a website is a valuable tool to gain customers.

1. Present a professional image

Say, for example, you’re going through a divorce and looking for a lawyer. You get two personal recommendations from friends, so you look them up online. Only one has a website. On the website, you can see a picture of the guy you’ll be dealing with, read more about where he studied and the awards he’d won, and see testimonials from other clients. Which of the two phone numbers are you more likely to call? Is it the one with the website or the one without a website? In most cases, you’d choose the one with a website because it creates higher transparency and trust.

No matter what product or service you sell, companies without a website look outdated and unprofessional.

2. 24/ 7 accessibility

A website is accessible to your current and potential customers 24/7, allowing them to buy your products or inquire about your services anytime. As the evenings are the optimum time for sales activity, having a website where people can learn more about your company means you are more likely to convert them.

Having active social media channels will also help keep your company at the forefront of people’s minds.

3. Lead generation

Although conversions are the ultimate goal for any business, having a place to capture potential leads is also important. You never know when these passers-by will become customers. By having a website, you can offer freebies and other valuable resources in exchange for email opt-ins. This will allow you to contact these people later and potentially convert them from leads to sales.

However, be mindful when creating opt-ins within your website or capturing any information about visitors to your site. You must make sure they are compliant with the new regulations coming into force on 25 May 2018. You can read all about GDPR here.

4. Improves customer service

A website is your business’s online ‘shop window,’ which is far easier to update than printed material. While social media channels are great for providing regular snippets of information to potential customers, a website gives a holistic overview of your company, ethos, and products.

You can add value to your customers by uploading informative blog posts or newsletters to answer common questions.  This will help them forge a greater connection with your company, leaving them feeling optimistic about the service you’ve provided and creating brand ambassadors.

5. It saves you time

Providing information to your customers takes time. There is so much information to convey, Whether over the phone, face-to-face, in a brochure, in emails, or over social media. A website provides the most up-to-date and comprehensive information about your products and services in one clear, concise place for potential customers to see.

Initially, having an online presence might seem like a significant financial investment, but once it’s been created, it’s there indefinitely, saving you valuable time. And if you’ve got time, setting up a WordPress website to display your products and services is straightforward.

WordPress is a popular CMS – over 30% of the web is now powered by the platform. It’s secure, scalable, and affordable, making it an excellent choice for start-ups, freelancers, and small businesses.

It’s so popular that we’ve built our business around helping people maximize their WordPress website. If you’re concerned about keeping your site up-to-date, secure, and visible to search engines, we can provide valuable support. Setting up a business is a brave step, but you don’t have to do all of it alone. Look at our wordpress maintenance plans to see a complete list of the services we can offer to ensure you get the most out of the new website you’ve launched.

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