Table of Contents
Your website is a big deal.
It’s a pretty huge deal when it comes to attracting and converting visitors into paying customers.
You may be an expert in your industry or sell the highest-quality products, but if your website isn’t performing as it should, you’re likely losing customers fast. Don’t be fooled into thinking that just because you aren’t receiving any negative feedback, there aren’t any problems.
Here are three reasons why the wrong website is killing your brand.
Reason 1: Visitors assume your product or service is low-quality
Say you’re choosing somewhere to eat. One place looks rundown, with overflowing bins outside; the other looks pristine, with big windows and the smell of freshly cooked bread wafting. Which are you most likely to choose?
I guarantee you’d choose the latter simply because it looks more appealing. You’d probably choose the second option without seeing the menu or knowing anything about the price or customer service.
Your website should be your ‘shop front,’ where first impressions count from when a visitor lands on the homepage. Ask yourself: What perception are they getting about your brand?
Does your website look the same as everyone else’s? Are there typos or grammatical errors throughout the copy? Is your website design cheesy or unprofessional? Does it feel cheap and templatey?
First impressions count, so find yourself a trusted friend or relative and ask them for honest feedback on your website. This is an essential first step in improving website performance.
Reason 2: Your visitors find the process irritating or confusing
Let’s stick to food references; how often have you ordered a takeaway and got frustrated because you can’t find the phone number or menu online?
If your website doesn’t function properly, is hard to navigate, or takes a long time to load, your customers will become frustrated and be less likely to continue on the buying journey.
Remember, doing business online should make things easier for the customer, so conduct a regular site audit to assess page loading time, check for broken links, and ensure any forms are functioning correctly.
Ensure your website’s pieces are in order and working properly to create a positive user experience.
Reason 3: Visitors don’t feel you are authentic
There is a direct correlation between trust and revenue. If you are seen to operate a trustworthy website, you will naturally achieve a greater conversion rate. Installing an SSL certificate and other appropriate security methods shows your visitors that their card details will be kept safe.
When shopping online, customers should be confident about the authenticity of the site they are transacting with. One of the most straightforward indicators of a secure website is the green padlock in the address bar. This encourages visitors to shop confidently and has the added benefit of leading to better search engine rankings.
Here at WP Tech Support, our team of highly experienced developers will take care of all of the above for you, leaving you to focus on running your business. Our monthly plans ensure that your WordPress website stays up-to-date and secure from cybercrime and is fully optimized and backed up daily.
With our WordPress Maintenance Plans, you can improve website performance and gain happy, converting customers. They’re simple to sign up for, and if you’re not 100% happy with our service, we will refund your payment.