Online marketplace is full of competition. SEO is what makes this competition more challenging and tricky. Anyone who deals with online businesses will confirm that search engine ranking can do much for your business growth.
For 61% of marketers, SEO is a key to success. The others also integrate SEO strategies to their marketing campaign. Imagine how many efforts you need to implement to outrank and bring your website to the first results of SERPs.
Optimizing your website and monitoring and analyzing your competitors are essential parts of your tactics. You can help your SEO ranking with different approaches, like:
All these will help your business, of course. Whatever you decide, you need to have working strategies, otherwise , you will get out of competition. Follow these three simple but effective ways for getting ahead of your competitors:
A well designed website is among the top factors to beat the competition. Why?
Modern customer’s demands are really high. If you do not manage to provide them with the positive UX they expect, then they will easily leave your website. There are many factors that can cause these process, including:
These and other details will not only take your customers to your competitors, but also will drop your website ranking.
While new SEO trends enter our reality, keywords continue to dominate the online competition. Your customers’ journey starts with a search. If you do not manage to find out the search intent, then outranking your competitors becomes impossible.
Developing good keyword strategy is essential for reaching high results and targeting your paying customers. There are some steps, however, that you need to implement in order to succeed in your efforts:
In comparison to other strategies, content marketing is the most powerful way to win the competition in different platforms. A good content strategy has a power to engage, educate and bring the customers to a buying decision.
While quality, relevant content can bring you high ranking, increase sales and conversions, copied and plageries ideas will fully destroy your business performance. Hence, you need to create a great content for your users, keeping SEO factors and your competitors in your mind.
For beating your customers, it is better to keep in mind these small, but important steps:
SEO is an over-changing and evolving process. The strategies change and new trends enter the online marketplace. Google likes relevant and updated information, and through its Algorithm Updates, it can easily penalize your website if you fail in your strategies.
No less important than good strategies is auditing your website performance in order to find and fix possible errors. It will help you to understand which part of your tactics needs improvements and attention. You can get a free comprehensive checklist for making the process more effective.
With all these important steps do not forget about competitive analysis. Finding out your competitor’s strong and weak points, you can improve your SEO tactics and get high ranking.
Author
Tigran Mirzoyan is the CEO at Smarketa.com and also loves to share his experience and expertise in blogs. Since 2010, the year Smarketa was founded, Tigran has worked tirelessly to grow eCommerce businesses, and now he can share his experience with those in need of professional advice.