7 things to do before changing your WordPress theme

May
29

7 things to do before changing your WordPress theme

One of the benefits of WordPress is how versatile it is. You can change the theme as often as you like to extend the functionality of your site and make it exactly how you want. However, before you jump right into changing themes, there are a few crucial steps you need to take to ensure […]

Getting WordPress ready for Gutenberg and GDPR

May
22

Getting WordPress ready for Gutenberg and GDPR

There are two big changes being discussed in the WordPress community which will impact users of the popular platform. It’s likely you will have heard of both Gutenberg and GDPR, but perhaps you haven’t considered the impact they will have on your business. Read on to learn more about how Gutenberg and GDPR will affect […]

o protect your WordPress website from a data breach

May
15

How to protect your WordPress website from a data breach

Advancements in technology have led to a significant increase in cyber-crime. A recent survey commissioned by The Department for Culture, Media and Sport (DCMS) revealed 46% of businesses in the UK identified at least one breach or attack in the last year. With the impending General Data Protection Regulation (GDPR) coming into force on the […]

How much personalised marketing is too much?

May
08

How much personalised marketing is too much?

With increasingly sophisticated technology to gain information about customers, businesses are now able to provide a highly personalised experience through their marketing efforts. Customers are calling out for a tailored service but with increasing privacy concerns and the impending General Data Protection Regulation, how much personalisation is too much? Knowing where to draw the line […]

5 ways to increase conversions with automated marketing

May
01

5 ways to increase conversions with automated marketing

Without an efficient and streamlined marketing funnel, potential customers are likely to abandon your website in favour of one of your competitors. This is where automated marketing comes into play to eliminate human error, save time and boost conversions. These are ways to make sure you’re truly getting the most out of your WordPress website. […]